If you are designing an online marketing strategy, you will need to consider Google plus apart from the popular social media like Facebook and twitter. Google evolved the Google plus local as a means to integrate its diverse roles as search engine and business directory. Today, you can easily use Google plus for retail business by using this as your advertisement platform.
The Google plus page of your company can be incredibly detailed. You can include extensive list of information including your site map, contact information, photographs and anything else that you care to add. Your visitors use the page as important interface of action. They can write reviews, make comments and post pictures. The net result is a high degree of exposure which would have been impossible otherwise. They work well in large numbers, so you may need to buy google plus ones.
Google plus can help your retail business in the following ways:
- When you design your profile page for Google plus, your SEO ranking gets a major boost. Of course you will need to build on it, but online presence in such scale is not to be ignored by small businesses.
- As a social media, Google plus is definitely lagging behind Facebook and twitter. Still, the concept of Google plus circle presents endless marketing opportunities. You get to interact on a personal scale with thousands of your potential clients.
- Moreover, Google plus circles allow you to prepare individualized marketing campaign. When you are promoting your retail business, you may have a number of products and brands. Instead of sending a generic marketing message, campaigns can be designed in a more targeted way which would surely increase sales and improve the conversion rate.